Here are a few reasons why you should consider using paid digital advertising on LinkedIn:

1. Targeted audience:

   LinkedIn is a professional networking platform with over 700 million users, which makes it an ideal platform to reach a specific target audience. The platform allows you to target users based on their job title, industry, and location, which means you can reach the people who are most likely to be interested in your products or services.

2. High engagement: LinkedIn users are highly engaged, with the platform seeing an average of 9 billion content impressions per week. This means that when you place an ad on LinkedIn, it is more likely to be seen and engaged with by users, which can lead to higher conversion rates.

3. High ROI: LinkedIn's targeting options can help you reach a highly qualified audience, which can lead to a higher return on investment (ROI) compared to other platforms. Additionally, LinkedIn's Lead Gen Forms makes it easy for users to submit their contact information directly through the ad, making it easy for businesses to generate leads.

4. B2B marketing: LinkedIn is considered as the go-to platform for B2B marketing, with over 90% of B2B marketers using the platform. It's a great place to connect with other professionals and decision-makers in your industry, which can lead to valuable business connections and opportunities.

5. Measurable results: LinkedIn provides detailed analytics and metrics for your campaigns, which can help you track the performance of your ads and make informed decisions about future campaigns. This means you can see which ads are performing well and which ones need to be adjusted for better results.

In summary, LinkedIn paid digital advertising can be a great way to reach a targeted audience, achieve high engagement and conversion rates, generate leads, and achieve a high return on investment (ROI) for B2B companies. The platform also provides detailed analytics and metrics that can help you track the performance of your ads and make informed decisions about future campaigns.