SEO Checklist

Digital Marketing
November 16, 20221 min read

SEO Setup

Set up:

  • Google Search Console.

  • Bing Webmaster Tools.

  • Google Analytics.

  • Clarity.

  • Google Business.

  • Integration, Setup & Optimization:

  • Install & Config, an SEO Plugin. (WP)

  • Optimize SEO settings on websites.

  • Add Google tags G4, global site tag, other goal/conversion tag/s and Bing Webmaster & Clarity code to website.

  • Generate & Submit sitemaps, Google & Bing. Create a Robots.txt file.

  • Submit URLs.

  • Ensure Google is integrated with your website. (Tip for WP: Google Site Kit, is an excellent app to achieve optimal integration with Google.)

Keyword Research

  • Identify Competitors.

  • Gain insights into keyword costs and search volume.

  • Plan Keyword groups.

  • See where you rank for specific keywords in your local area.

Technical SEO

  • Url inspection.

  • Ensuring the website is mobile friendly.

  • Verify and check your website loading speed for desktop and mobile.

  • Make sure that HTTPS is being used, as

  • opposed to 'HTTP.'

  • Find and Fix page crawling errors.

  • Identify and fix any broken links.

  • Check canonical tags.

On-Page & Content

  • Fix duplicate or missing title tags.

  • Find and Fix duplicate or missing meta descriptions.

  • Find and Fix H1 tags.

  • Optimize Images for SEO.

  • Update outdated content.

  • Improve user experience.

Off-Page SEO

  • Post weekly/multiple posting on Google Business.

  • Optimize Google Business.

  • Sync Google Business with Bing Places for Business. (If new, import Google Business to Bing Places.)

  • Build High Authority links.

  • Build High DA posts w/links to the url.

  • Citation Building.

  • Remove harmful duplicate listings.

  • Resolve any and all NAP errors.

  • Build your business reputation, by farming reviews.

Blink Digital Consulting

Blink Digital Consulting is a digital marketing agency. Specializing in lead generation marketing, business growth, digital advertising and SEO.

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